Do You Know What You Have To Offer?

June 5, 2013 | Jenni Proctor
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“Don't aim for success if you want it; just do what you love and believe in, and it will come naturally.” – David Frost

Before making any career change you should define the aspects of your working life which, when combined, will enable you to gain great satisfaction and fulfilment from your work.  Hopefully you’ll soon become one of those people who say “I love my work!” 

Do you know what you have to offer? Whatever sort of career change you want to make, there will be a three key elements that determine whether you should consider a particular job or career decision.

·         What the work can offer

·         What you can offer

·         What you really want. 

What the work can offer

People usually read a job advertisement fairly carefully, (and you’ll be ahead of the game if you have read the tips in "New Jobs For Older Workers" (available on Amazon)  about how to read between the lines of a job advertisement).  However surprisingly few people find out all they can about a company and about the people they’d be working with.  The combination of Google, LinkedIn and company websites is a great place to start this important research. Remember that you are checking them out just as they are checking you out.  Don’t take a job without knowing something about the company.

What you can offer

In the workbook supporting "New Jobs For Older Workers" you create a series of precious documents detailing your skills, experience, personal attributes, values etc.  In preparing to write your résumé you should have recognized your many work-related achievements.  You have much to offer, so think carefully about where you want to share your lifetime of accumulated value.

Your unique criteria

When you know what you have to offer and bring together all those important aspects of you there is no need to doubt your capabilities, as you have considered the response to the question do you know what you have to offer?  This important intersection is where you will find a unique combination that provides you with what you are really seeking in your worklife. Think of the intersection of these ideas as your  “sweet spot” where you will truly love your work. 


Of course no-one can guarantee that when you recognise this “sweet spot” you will be able to immediately find work which meets your needs completely.  However you have a far higher chance of finding or creating it if you have recognised what it is that you really want to do!

If you would like to see this diagram in more detail go to


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Last Modified: June 2, 2013
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