Career Change Strategies Have Changed

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Career change strategies have evolved dramatically during the 2000s. Anyone who is 40+ has seen business and employment practices revolutionized. Yet each massive change has had advantages and disadvantages for workers. People in their 50s and 60s have also witnessed the entire evolution of the information age. During their working lives digital technology has been incorporated into every aspect of our lives.

Massive changes in employment

Some of the changes in the area of employment have been massive. Old jobs have disappeared. New positions have appeared. And many have morphed into something entirely different. The career change strategies you use have never been more important.

Add the coronavirus into the mix and just about everything we presumed about the world of work has changed in a very short space of time. It seems that change is the one thing we can predict with some certainty. 


But, in reality, this has been going on throughout history. A century ago, as the first cars rolled off the production line, horses required for transport were far less in demand.  Suddenly blacksmiths were out of work. Then new jobs appeared because mechanics and car salesmen were suddenly needed.  Now independent mechanics are under threat because of the high level of technology in new cars.

Office work

When computers landed on office desks many clerical tasks became the responsibility of one person and a software package. However, someone had to create that software package, someone had to sell the computers, and others had to install the systems and keep the technology working. So as one form of employment was challenged or disappeared, new roles became available.


Excellent schools and teachers are preparing children for jobs which are still not part of our vocabulary or thoughts, but they will be by the time those children are working.  Who had heard of a social media manager or a data miner ten years ago?  What jobs will be commonplace in 10 years but don’t exist yet?

What Has Changed?

Technology has dramatically impacted the way that people can undertake a job search.  If you are serious about changing your career, you need to understand the contemporary career change strategies for finding work and being employed.  

Job applications

Job applications have changed in many ways.  We live in a world where successful product marketing is carefully targeted.  Poorly marketed products are not successful regardless of their excellence.  Similarly, dated unprofessional applications are just not adequate in a pool of well-prepared self-marketing résumés, no matter how skilled or experienced you are.

Privacy rules

Privacy rules have affected the content of job applications as well.  It is hard to accept that in the 1950s…when Elvis Presley was scandalising parents, and Mick Jagger was learning guitar…it was still expected that personal information such as height, weight, age, and marital status would be included in your job applications. It was an era when a female employee who became pregnant would lose their job. Imagine the potential discrimination cases which could arise if employers asked those sorts of questions or took that action today!

Document presentation

Of course, some of the requirements of the past are still relevant today. Accurate spelling and grammar and excellent presentation are essential and carry the same weight today as ever before, especially given the ease of creating a résumé on the computer rather than by hand. But in many other ways applying for a job has changed as dramatically as the type and nature of jobs themselves.

Written references

Written references are now rare. Once they were essential when applying for a job. Your good character, work ethic, and perhaps employment history were detailed in a written reference and made available to your prospective employer. But that was before privacy laws and legal action loomed large in our lives. People are reluctant to write a reference in case the person they recommend lets the company down in some way. The days of those “I have known Joe Smith for several years and he’s a wonderful person” references are all but gone.

A new breed of employees has also emerged over the last ten years – the virtual workforce. Now anyone with the right skills and experience, coupled with a computer and internet skills, can find virtual employment online and work in the comfort of their home.

Self-employment has also changed.

As a direct result of technology, the entrepreneurial ‘laptop lifestyle’ trend is enticing as people recognize that they could genuinely be their own boss creating a business, online or offline, using technology to enable the company to exist and potentially make serious money.  More and more employees are joining these ranks and are finding freedom that their traditional job cannot offer.

Although the basics of business remain the same, the way of marketing, finding clients, and communicating with other business people is a world away from the standard strategies of the past.  The skills involved in starting and running a business such as

  • online marketing
  • finding customers
  • communicating with customers
  • raising your profile
  • building your business brand
  • recognising changing trends

now demand that you are technologically savvy (or prepared to pay someone who is) and that you are ready to learn, evolve, and adapt as necessary. Technology has made home-based businesses commonplace and given location freedom to many to create a successful and fulfilling business, but you do need to go into it knowing that you will need to learn new skills and keep up to date. Don’t let that put you off.  It is fascinating to learn the contemporary ways of doing things.

Embrace career change strategies

A career change can be daunting to anyone, but particularly to an older person who has not been in the job market for a long time.  The media continually tells you that older workers face age discrimination, and we do live in an era that values appearance over substance.  However, you have skills and experience that are valuable, and if you are willing to adapt to the changing world of work, you will find great opportunities in store for you.

Embrace the changes and don’t spend the rest of your working life doing work that you don’t enjoy.  Life is so much better when you are engaged in work that makes your heart sing.

[Updated July 20, 2020]

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